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The in-studio experience we offer has been designed to cultivate an atmosphere of calmness and tranquility that feels invitingly personal and effortless, yet purposeful at the same time.

Our considered approach is grounded in understanding from start to finish, and most importantly, is always centred on you. We realise that the search for a gown is a journey, and we see our role as guiding you to navigate the path and finally, to discover the destination.


During your visit, our contemporary and tranquil studio will be entirely your own. You will have generous time to explore our curated collection, guided by the expertise of your attentive and dedicated bridal consultant.



  • Lead Times
    For an optimal experience we recommend embarking on your bridal gown journey 9-12 months prior to the wedding day. Our talented designers devote approximately 6 months to craft your gown, with a recommended further minimum allowance of 8 weeks for final alterations. Rush orders are subject to approval and may incur supplementary fees.
  • Finance
    Our prices range from $1800-$8000. A non-refundable 50% deposit is necessary to confirm your bridal gown order, with the remaining balance due upon collection of the gown.
  • Sample Sizing
    We stock samples in sizes 6-26, with the majority of our sample gowns ranging from sizes 12-16. Gowns are available to be ordered from sizes 4-32. Unfortunately it’s not possible for us to stock every sample size of each dress, however we always seek to provide an inclusive selection across all designers. Through the use of clamps, panels and pins, brides may try sample gowns in sizes which are smaller and larger than their true size. View our 'Showcase' to explore our range of available samples, including our curve selection. If you wish to confirm the size or price of a sample prior to booking, please do not hesitate to contact us at
  • Sizing
    Subject to the designer and your measurements, your gown can be made to your specific measurements (made to measure) or produced according to a predetermined size chart (made to order). Custom cup sizes, hem lengths, split sizes, and more adjustments are available upon request, though additional fees may apply.
  • Alterations
    Alterations are always necessary to achieve the most bespoke fit possible. While we don’t offer in-house alterations, we have a selection of alterations specialists in Melbourne and the Gippsland region that we readily recommend.
  • Walk-Ins
    To ensure we can provide every bride with the most tailored, purposeful and personalised experience, Twelve South operates by appointment only. Bookings can be made online here. Please note: we require a minimum of 24 hours notice for bookings, however in the event that you seek a same-day appointment please don’t hesitate to call us. Our team will happily accommodate you where we can, subject to availability.
  • Guests
    Our intimate boutique has seating for up to 4 guests and yourself.
  • Children
    Whilst we do not recommend children attend your bridal appointment, we appreciate that finding care can be difficult. We kindly request that small children attending remain supervised for the duration of the appointment.
  • Food & Drink
    No food or drinks are permitted in store.
  • Our Advice
    We can't wait to meet you and want your gown shopping experience to be unforgettably fun, below are just a few tips to ensure you get the most out of your time with us. - Ensure you have viewed our available gowns prior to booking. We encourage brides to consider 3 styles they may like to try prior to their arrival at the boutique. - If you are on the search for something specific that you haven't seen on our website or wish to confirm the size or price of a sample prior to booking, please don't hesitate to contact us. - Remember, we're here to help & filled with experience that only comes from dressing women on the daily! Trust our staff and please be respectful. - Wear nude underwear! We also encourage you to bring a nude strapless bra just incase you might need it. - Don't forget to bring your glowing bride smile, go-getter attitude & have FUN!
  • Policy
    All initial 90-minute appointments incur a non-refundable $30.00 fee which is redeemable against a Twelve South gown purchase made within six months of the appointment. Payment will be requested via credit card or Paypal at the time of making the booking. Return appointments that occur within six months of the initial appointment will not incur a fee. For return appointments that take place beyond 6 months from the initial visit, a $30.00 fee will be payable. Cancellations and Appointment Changes: A minimum of 24 hours notice via phone or email is required to reschedule an initial appointment date or time. Please note that requests to reschedule or cancellation within 24 hours of the appointment time will incur additional fees. For cancellations and appointment enquiries, please contact Virtual appointments: All virtual appointments are held on weekdays, since unfortunately we are currently unable to facilitate virtual these on Saturdays. As such, online bookings for virtual appointments made on Saturdays will automatically be declined in our system and our team will be in contact with you directly to reschedule your booking. Damages: In the unfortunate circumstance where damages occur to sample gowns or furnishings during appointments, the client will be held liable for the cost of repair or replacement.


  • 90 minutes - $30.00.

  • 60 minutes - complimentary

  • 60 minutes - $20.00

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