Twelve South Branding BTS

For the past month, we've been working with Geelong based talent Nicole from Monterey Studio to create our new business logo & branding - something we couldn't be prouder to finally share with you all!.

Our goal was simple, to create thoughtful & intentional branding - that would speak volumes about who we are and where we come from.

Whilst we wanted our logo to look beautiful, we also wanted it to be representative of our own personal style, & brand values. We drew inspiration from timeless historic typefaces, calming colour palettes, & rural landscapes.

Armed with our brand style guide, Nicole patiently created and explored concepts with us, until we stumbled upon perfection! The outcome - an artful & uncomplicated logo, that references our rural setting & timeless aesthetic.

We are over the moon to call this our own, and are proud to see this alongside our brides. For anyone in need of graphic design services, we couldn't recommend Nicole more! Her work is pure magic.

Twelve South x

Behind The Scenes

Scroll below to follow our creative process from start to finish, and watch how our concept developed over time!

Draft One (Above).

Draft Two (Above).

Draft Three (Above).

Draft Four (Above).

Final Draft (Above).

Final Outcome (Above).